The Designer
Emmanuelle, founder and creative director of Atelier PUKA, comes from the world of luxury with a meticulous eye for materials and detail. From Bordeaux, she designs pieces she loves to wear every day: 14k gold-filled and natural gemstones, made in small series with careful sourcing and quality at the core.
The Firstfruits
It began in 2011 with Maui—its light, lush landscape, and the turtles on Ho‘okipa beach. There, Emmanuelle discovered gold-filled and brought back her first treasures: puka shells, naturally pierced and ocean-softened, which set the tone for simple, luminous jewelry made for daily life.
The Logo
The Atelier PUKA logo echoes Emmanuelle’s love for Maui and her first jewel—a turtle necklace. From the start, a turtle became the house emblem: a quiet symbol of time, care, and strength, paired with the color of natural stones and refined gold-filled finishes, handcrafted in France with responsible intent.